Having 30 unique visits to your site each day from people who are actively looking for your services or products is far more valuable than 10,000 random visitors who are not.
A Google PPC (pay-per-click) advertising campaign does not incure any charges from Google unless someone actually clicks on your adverty and is directed to your website. Your ads are displayed for free on Google (Google does not charge for impressions - where you advert is displayed). You pay a click fee when someone clicks on your ad and is directed to your web site, but only when someone has shown an interest by clicking on your ad.
AdWords ads are context-driven, i.e. your ads displayed only when someone uses your selected search phrases in a Google search, or when a partner Web site with related content displays your ad. You therefore only pay a fee when a potential new customer is sent to your site.
With our Google Adwords management services, we manage all aspects of your campaign. Your ads are positioned bu Google based upon bids for the targeted keyword phrases included when you advert is set up. These per click bid prices can range from $0.05 to $50.00 per click. Bid prices for most industries are in the $0.50 to $1.00 range. Depending on how competitive your industry is and how much your compeition has already bid up the prices for keywords will determine how much an effective PPC campaign will cost in terms of fees to Google.
Web-Duka requires that you either have your own Google AdWords account, or we will set one up for you at no extra cost. If we set it up, you will receive an e-mail from Google with instructions and a link for entering credit card information for click charges. This activates your account. For existing AdWords accounts, you will receive an e-mail that you must respond to in order to grant us access to your account. We then set up your ads and manage the account for you.
Advantages of having your own Google AdWords account:
1. You keep control over your account.
2. You remain in control of payments you make to Google Adwords, and your credit card information is secure and private.
3. Click charges are made directly to your credit card by Google. There are no markups or hidden fees.
4. You can take over or re-assign management of the account at any time. Web-Duka do not lock you into an extended agreement.
5. You have direct access to the selection of Google Ad Management reports and tools.
After setting up your AdWords account, or being granted access to an existing account, we work with you to develop a list of keywords. We jointly determine which keyword phrases best represent the products, services or information your company offers. Keyword research is performed using state-of-the art tools offered by Googla or Wordtracker. WordTracker is the top-of-the-line tool for doing keyword research. This is used to determine the most productive keyword phrases to use to trigger your ads, and the variations of the phrases that will help to drive additional qualified traffic.
As part of the Google AdWords Campaign Management program, we target bids for the most productive and cost effective positions. If you want the number one position, it can sometimes be expensive, but there are more cost-effective options that frequently produce more traffic.
When you target your ads for specific customers using effective wording, you get more qualified responders.
The wording of the ads is very important. Wording must be compelling and should differentiate your ads from similar ads posted by your competitors. An effective ad needs to stand out. There are numerous methods for rating the effectiveness of AdWords ads. Ads that are not performing to expectations are periodically re-worded until their performance is optimal.
Cost for Services
There is an initial setup fee as well as ongoing monthly management fees.
1. Campaign Setup - Euro 200 (for a group of up to 6 ads)
Initial keyword and competitor research and setup your initial Adwords campaign (up to 6 individual ads).
Campaigns requiring intensive keyword/competitor research and an extensive setup may be priced higher. (Included in this setup will be two bespoke articles written by an experienced online author and submitted within 24 hours. One article on the royal engagement and Lewa, the second to be discussed.)
2. Ongoing Management - Euro 120 per month (for a group of up to 6 ads)
Our ongoing management plans will let you take a back seat when it comes to your Adwords campaign, leaving an experienced account manager to take control of your Adwords campaigns. You'll have easy access to your account, of course, and can request feedback on your account and ad performance. Our specialist will also offer advice as to useful website content to include in articles. blogs, and email marketing campaigns. Typical Adwords management fees for ongoing services range from Euro 120 to Euro 3000 per month. Campaigns requiring intensive ongoing services may be priced higher.
Note: Ongoing management fees are usually always accompanied by campaign setup fees, particularly for new Adwords accounts or existing Adwords accounts which require significant attention in order to bring them up to a performance level.
Costs shown above are in addition to any payments made to Google Adwords for their services.
Contact us for a quote for larger advertising programs. For larger pay-per-click programs, we can either quote you a fixed monthly rate or an hourly rate.
What is involved in setting up a PPC ad campaign?
Setup includes a comprehensive investigation of your keywords and keyword phrases to make sure that we use the best keyword phrases to trigger the display of your ads. We also research the most effective wording for your ads. Choosing the wrong keywords or ineffectively wording the ads will lessen the chances of high volumes of qualified traffic reaching your website. These are therefore a number of important aspects that make up an effective PPC advertising campaign. The ultimate aim of any online advertising program is not to drive the largest amount of unqualified traffic, but to drive targeted and qualified traffic that converts into customers.What is involved in the monthly ongoing management?
As part of this PPC ad management service we monitor your ads for effectiveness and reword ads that are not performing to expectations. Keywords are also monitored and words added and deleted as necessary. A monthly spending limit can be set, and ads can be paused when your spending limit is reached. This prevents your advertising budget from getting out of control. With our PPC ad management programs, we treat your ads as if they were our own.